Sunday announcement slides are a great way to promote your ministry opportunity.
Unfortunately, having your ministry included in the rotation isn’t enough. Your slides must also share the right information, as clearly as possible, so people will respond.
After creating more announcement slides than I can count, often learning what works the hard way, I’ve come up with a set of 6 rules to follow.
1) Limit font choices
Help your reader know what information is primary and what is supporting by limiting your slide design to 2 fonts. The goal here is to avoid a slide with Arial, Times New Roman, Lobster and Signature all competing for attention on one slide. Instead, pick fonts with different styles that work together (regular, italic, bold). These will give you visual interest, and weight, without distracting from the message.
2) Pick font Styles carefully
Fonts read differently at at distance then they do on your computer screen or in print. Thin, ornate fonts, become difficult, if not impossible to read at a distance. At the same time, be careful not to go overboard. Some extra-bold fonts are difficult to read at a distance as well. Knowing this beforehand can help you chose the perfect font to work on screen and in print.
3) Choose colors strategically
Limit your color palette to no more than 3 colors; 1 primary and 2 supporting. Pick these colors based on the image you will use and the contrast it provides for the slide. For instance, announcing a campout with a night sky and gray font won’t be legible at a distance. But, a night sky (primary color) with white and orange fonts (supporting colors) will be.
4) Show Supporting imagery
Your brain processes images faster than text, so use this to your advantage. Instead of taking a sentence to explain who an event is for and identifying the person you are speaking to, show an image instead. Then use the space you have to present the most important details (what, when, where) of your event.
5) Include fewer details
The average person has an attention span of 8 seconds, 1 second less than a goldfish. Slowly read over your announcement text and time yourself. Can you read it through twice in 8 seconds? If not, cut down the volume of information by shortening sentences and using bullets.
6) Balance your design
Your eyes naturally track across a slide in a sweeping Z pattern, trying to identify the most important details. In the process, your brain breaks the image into thirds horizontally and vertically, creating an invisible 3x3 grid. The intersection points are where your eyes expect important information to be. By creating slides with this in mind, you help your audience quickly focus on what is most important.
7) Include an action step
It’s one thing to inform your audience about an opportunity, it’s another to get them to respond. Don’t expect your church to remember to: find Suzie after service, call someone on Monday, or visit the lobby on their way out, they wont. Instead, give them a clear, repeatable next step they can act on immediately (send an email, visit a website). This solidifies the next step in their mind and allows them to act while they are thinking about your ministry.
When it comes to announcement slides, clear over creative wins every time. As you sit to design your slides, remember:
The goal is to announce your ministry opportunity in the clearest way possible so people respond.
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