7 Rules to Increase the Impact of your Sunday Announcement Slides

7 Rules to Increase the Impact of your Sunday Announcement Slides

Sunday announcement slides are a great way to promote your ministry opportunity.

Unfortunately, having your ministry included in the rotation isn’t enough. Your slides must also share the right information, as clearly as possible, so people will respond.

After creating more announcement slides than I can count, often learning what works the hard way, I’ve come up with a set of 6 rules to follow.

1) Limit font choices

Help your reader know what information is primary and what is supporting by limiting your slide design to 2 fonts. The goal here is to avoid a slide with Arial, Times New Roman, Lobster and Signature all competing for attention on one slide. Instead, pick fonts with different styles that work together (regular, italic, bold). These will give you visual interest, and weight, without distracting from the message.

2) Pick font Styles carefully

Fonts read differently at at distance then they do on your computer screen or in print. Thin, ornate fonts, become difficult, if not impossible to read at a distance. At the same time, be careful not to go overboard. Some extra-bold fonts are difficult to read at a distance as well. Knowing this beforehand can help you chose the perfect font to work on screen and in print.

3) Choose colors strategically

Limit your color palette to no more than 3 colors; 1 primary and 2 supporting. Pick these colors based on the image you will use and the contrast it provides for the slide. For instance, announcing a campout with a night sky and gray font won’t be legible at a distance. But, a night sky (primary color) with white and orange fonts (supporting colors) will be.

4) Show Supporting imagery

Your brain processes images faster than text, so use this to your advantage. Instead of taking a sentence to explain who an event is for and identifying the person you are speaking to, show an image instead. Then use the space you have to present the most important details (what, when, where) of your event.

5) Include fewer details

The average person has an attention span of 8 seconds, 1 second less than a goldfish. Slowly read over your announcement text and time yourself. Can you read it through twice in 8 seconds? If not, cut down the volume of information by shortening sentences and using bullets.

6) Balance your design

Your eyes naturally track across a slide in a sweeping Z pattern, trying to identify the most important details. In the process, your brain breaks the image into thirds horizontally and vertically, creating an invisible 3x3 grid. The intersection points are where your eyes expect important information to be. By creating slides with this in mind, you help your audience quickly focus on what is most important.

7) Include an action step

It’s one thing to inform your audience about an opportunity, it’s another to get them to respond. Don’t expect your church to remember to: find Suzie after service, call someone on Monday, or visit the lobby on their way out, they wont. Instead, give them a clear, repeatable next step they can act on immediately (send an email, visit a website). This solidifies the next step in their mind and allows them to act while they are thinking about your ministry.

When it comes to announcement slides, clear over creative wins every time. As you sit to design your slides, remember:

The goal is to announce your ministry opportunity in the clearest way possible so people respond.

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3 communication mistakes that plague churches

3 communication mistakes that plague churches

Every church has a marketing strategy.

Whether it’s formally planned, loosely followed, or even ignored, you have a plan.

The question is… Is your strategy working to attract more people to your church?

As you review your current approach, there are 3 mistakes to be aware of. Avoid them and you’ll see your message and marketing improve.

3 communication mistakes that plague churches

1) Talking about too much

Your congregation and guests have limited attention. While you have spent all week thinking about your ministry plans, they haven’t. For many, Sunday is the first time they’ve heard about a ministry opportunity.

So, be intentional about what you share. Pick the top 3-4 things, that relate to a majority of those in attendance, and share about them in depth. Go beyond mere details and give them a clear action step to take (email, text, web visit, etc).

2) Using confusing language

Church guests need different information than regular attenders. Without context and understanding about your church, a simple announcement about Bible Study on Wednesday raises more questions than it answers.

So, answer the questions guests are asking; who is it for, when is it, what is the full name of the location, where is this on campus, can my kids come. By providing greater details you help your guests better understand the opportunity and how to participate.

3) Sharing details without heart

Each week, guests come in your church doors and hear about exciting ways to get involved. Unable to clearly see what’s in it for them, they ignore the opportunity and don’t connect.

So, highlight the benefit of attending and participating. Go beyond mere details and present examples of life change in your ministry, looking for stories from previous attendees, congregation members, and your community to share. Give them a vision of what life could be like and they will engage at a deeper heart level.

As you think about 2018, I’m curious, what is the top marketing issue you need to address this year?

Without being overly dramatic, what if you don’t address it? Then what…

Slow responses. Shrinking event attendance. Missed ministry opportunities.

I’d like to help make sure that doesn’t happen.

You don’t have the time, experience and design background to create a marketing strategy and graphics for your church on a long term basis. Sure you can fill it, creating last minute “miracles” in Canva, but that’s not what your church needs.

You need a repeatable strategy to follow for every sermon series, and every event promotion. The kind of strategy that only comes when you focus on leading and let someone with 20 years experience help with the marketing.

Ready to make the change and get the help you need? Click below.

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and marketing needs?

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5 Church Marketing Traits You Need to Adopt

5 Church Marketing Traits You Need to Adopt

For years, it didn’t take much effort to get people to come to church. Between the build it and they will come mentality, cultural expectations, and little competition on Sunday morning, people attended. But this ‘come and get it’ approach to church marketing doesn’t work any more. Recently, I mentioned your church has three options to address this

  • Do nothing. Continue marketing the way you always have and watch responses continue to fall.
  • Try to wait it out. Hoping your church can somehow withstand the largest communication shift in the last 500 years.
  • Be strategic. Adapt your graphics and marketing to reach a generation of people hungry for the Gospel.

Unfortunately, most churches have chosen to do nothing. Sticking with the same strategies to attract people. While ignoring and complaining about shrinking returns on their marketing efforts. This doesn’t have to be the story of your church. Imagine kicking off your next series with a church full of expectant people, ready to hear how the Bible speaks to their needs. Or, needing to add chairs at your next event because so many people responded. There is one thing that can make this happen. Know what it is? It’s strategic communications. It’s possible for you to reach more people and see your church grow by adjusting the way you market your church. By being strategic about HOW you share, your message will go further and see more response. I want to see your church succeed in this area and grow like never before. Because of that, I want to share with you…

5 Church Marketing Traits You Need to Adopt…

1) Promotions are Intentional

Taking into account; the audience, how they communicate, ways they respond and what they gain by participating.

2) Steps are Repeatable

A system of written steps helps you make sure nothing gets missed or forgotten. These routines help save time and resources.

3) Strategy is Manageable

The strategy is easy to administer and staff or volunteers can follow it without overload.

4) Content is Relatable

Communications connect with people by focusing more attention on the value and life change available, than the details about the event.

5) Interaction is Expected

Communications are a 2-way street, including calls to action that encourage discussion, and create engagement.

Implementing these 5 traits will change how your church and community connect. Giving you an opportunity to speak to the needs present and solutions your church offers.

But it won’t just happen. You need a plan to implement it. Someone to help you approach each design project and marketing need with a strategy first mindset.

That’s the goal behind Graphics.Church. To deliver more than the graphics your church wants, but also the marketing help your church needs.

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and marketing needs?

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How to survive the changes in church communications

How to survive the changes in church communications

If you’ve ever tried to create a graphic or promotion for your church, then you’ve probably felt the tension of TIME and DESIGN EXPERIENCE.

Worse, when you’ve finally found some time to create the design, your marketing strategy doesn’t deliver the results you wanted. Attendance is low, frustration is high, and you wonder what you can do to get your ministry noticed.

Sound familiar?

That’s because you are not alone. It is the recurring story I hear in my work with churches and denominations. The historic ways of promoting ministry aren’t working, and churches are struggling with a decision.

There are 3 options for your communications:

1) Do nothing.

Continue marketing the way you always have and watch responses continue to fall.

2) Try to wait it out.

Hoping your church can somehow withstand the largest communication shift in the last 500 years.

3) Be strategic.

Adapt your graphics and marketing to reach a generation of people hungry for the Gospel.

If you want to continue to reach your community and see lives changed, the only option for survival is to…

Be strategic with your marketing

Statistically, you don’t begin to process and make a decision about information until you’ve interacted with it 8+ times. Your church can address this by increasing the number of times a person sees or hears about a ministry opportunity.

Before you raise objections like, “Won’t my church get tired of this,” or “I don’t have time to create more,” hear me out.

Your church members only see a fraction of the marketing materials you create. It’s not that they are trying to ignore you, they live busy lives. If they interact with 50% of what you create, they are on the high side. So don’t be afraid to deliver more.

And yes, presenting information more times can mean more work, but there are easy ways to minimize it. The best one is to repurpose the content you are already creating to maximize its use and save you resources.

Some immediate ways you can be strategic are:

  • Edit bulletin content to promote your next church event on social media
  • Recap ministry wins and upcoming opportunities in a weekly email
  • Revise your sermon series artwork in various sizes for use in email, social media, video and print
  • Provide invite cards to your church with details about the next sermon series and ask them to share with friends

Marketing your church doesn’t have to be scary, or expensive. But it does have to be intentional.

Have ongoing graphic design
and marketing needs?

Monthly, unlimited graphic design and marketing services available.